Retargeting Campaigns for Florida Home Service Contractors
96% of your website visitors leave without calling. Retargeting puts your business back in front of them on Google, Facebook, and Instagram until they're ready to book.
(239) 246-9863Not "follow everyone everywhere."
Segmented, CRM-informed campaigns.
We build retargeting campaigns that show the right message to the right person at the right time — based on the specific page they visited and where they are in the decision process.
Someone who visited your emergency AC repair page gets different ads than someone who browsed your tune-up page. The emergency visitor sees "Same-day AC repair." The tune-up visitor sees "$79 AC tune-up before summer." Relevance drives conversion.
Days 1–7: aggressive messaging. Days 8–14: social proof and testimonials. Days 15–30: urgency and offer-based ads. After 30 days without engagement, we stop — the window has closed. This prevents ad fatigue while maximizing the decision window.
Your retargeting ads appear on Facebook, Instagram, and the Google Display Network — millions of websites and YouTube. Wherever your prospects go online after leaving your site, they see your business.
Once a lead converts — calls, fills out a form, books an appointment — we exclude them from retargeting automatically via Zoho CRM. No point advertising to someone who already hired you. Every dollar goes toward unconverted prospects.
If a visitor looked at your plumbing page, they see plumbing ads. Roofing page? Roofing ads. Dynamic creative ensures we're always showing relevant services, not a generic brand ad that doesn't connect to what they were already interested in.
With CRM integration, when a lead calls but doesn't book, we add them to a retargeting list. They see ads with social proof, special offers, or urgency messaging. This is one of the highest-converting retargeting segments we run.
Retargeting amplifies everything else you're doing.
Retargeting doesn't work in isolation — it's the layer that maximizes every other dollar you're spending. Here's how it fits into a complete paid advertising system.
- 1Google Ads & Local Services Ads drive high-intent traffic
Someone searches "AC repair Fort Myers" and lands on your site from a Google Ad or LSA. They cost you $49–$85 per click.
- 2Facebook Ads generate demand with seasonal campaigns
Proactive campaigns fill your maintenance and inspection pipeline with SWFL homeowners at $8–$25 per lead.
- 3Retargeting brings back the 96% who didn't convert
At $0.50–$3.00 CPC, retargeting re-engages visitors you already paid to acquire — at a fraction of the original cost.
- 4Zoho CRM tracks every touchpoint to booked job
Every ad interaction, form fill, call, and booked job flows into CRM with full source attribution — so you know exactly what works.
- 5Automation responds instantly and nurtures the rest
60-second text response for fresh leads. Drip sequences for leads still in the decision window. Exclusions for leads who already converted.
You're already spending $3,000 to $5,000 per month driving traffic to your website. Retargeting costs 10 to 30% of that spend and recovers leads you've already paid for. It's the highest-ROI layer you can add to your existing marketing because you're only showing ads to people who already expressed interest.
Retargeting packages
for Florida contractors.
All plans include pixel setup, audience segmentation, CRM integration, and automated exclusions. Ad spend billed separately.
$500–$800 ad spend recommended
- ✓ Meta or Google Display (one platform)
- ✓ Pixel setup & audience build
- ✓ Basic segmentation by page visited
- ✓ Zoho CRM exclusion integration
- ✓ Monthly performance report
$800–$1,500 ad spend recommended
- ✓ Meta + Google Display Network
- ✓ Time-based sequences (0–7, 8–14, 15–30 days)
- ✓ Dynamic creative by service viewed
- ✓ CRM caller retargeting list
- ✓ Frequency capping & ad fatigue management
- ✓ Bi-weekly reporting
Primary + retargeting ad spend separate
- ✓ Google Ads or Facebook Ads
- ✓ Full cross-platform retargeting
- ✓ Custom landing page(s)
- ✓ Zoho CRM + 60-second automation
- ✓ Unified attribution reporting
- ✓ Dedicated account manager
From pixels installed to leads recovered.
We audit your current website traffic to size your retargeting audience, identify the highest-value pages to segment, and determine the right ad spend ratio for your traffic volume.
Meta pixel and Google tag installed. Audiences built by page visited, service type, time on site, and behavior. CRM integration configured so converter exclusions happen automatically in real time.
Time-based ad sequences created for each audience segment. Dynamic creative matched to the specific service page each visitor viewed. Frequency caps set to prevent ad fatigue.
Weekly performance review across both platforms. Creative refresh when engagement drops. Audience expansion as traffic grows. Monthly reporting on cost-per-recovered-lead and revenue contribution.
Retargeting questions.
Straight answers.
We place a small tracking pixel on your website — one for Meta (Facebook/Instagram) and one for Google. When someone visits your site, the pixel anonymously tags their browser. We then show your ads to those tagged visitors as they browse Facebook, Instagram, YouTube, and millions of other websites. No personal information is collected — it's all cookie and pixel-based.
Most contractors in SWFL see strong results with $500 to $1,500 per month in retargeting spend. The right budget depends on your website traffic volume — more visitors means a larger retargeting audience. We recommend retargeting as an add-on to your existing Google Ads or Facebook Ads investment, typically 10 to 30% of your primary ad spend.
Frequency capping prevents that. We limit how often each person sees your ads — typically 3 to 5 times per week across platforms. And we use time-based sequences so the messaging evolves rather than repeating the same ad for 30 days straight. After 30 days without engagement, we stop showing ads entirely. Done right, retargeting feels like a helpful reminder, not harassment.
Facebook requires a minimum audience size of 100 people, and Google requires 100 for display and 1,000 for search remarketing. If you're running Google Ads or getting 500+ monthly visitors to your site, you have enough traffic to benefit from retargeting. If your traffic is lower, we'll focus on building it first through Google Ads and Facebook Ads.
Yes — with CRM integration. When a lead calls but doesn't book, we can add them to a retargeting list through Zoho CRM. They'll see ads with social proof, special offers, or urgency messaging designed to bring them back. This is one of the highest-converting retargeting segments we run.
HVAC (AC repair and seasonal tune-up consideration campaigns), Roofing (roof replacement consideration — decision windows stretch 2 to 4 weeks), Plumbing (emergency service follow-up, water heater and repipe retargeting), Electrical (panel upgrade and generator install campaigns), and Landscaping (hardscaping projects and seasonal service campaigns) all see strong retargeting results in Florida.
Stop losing the traffic you already paid for.
Book a free strategy call and we'll audit your current website traffic, set up your retargeting pixels, and build campaigns that turn visitors into booked jobs.
Free · No commitment · (239) 246-9863