Google Ads Management for Southwest Florida Contractors
HVAC clicks in SWFL cost $49–$85 each. You can't afford to waste a single one on bad landing pages, broad match keywords, or campaigns nobody's watching.
(239) 246-9863Real Google Ads management.
Not monitoring.
Most agencies set up a campaign, pick broad match keywords, and send traffic to your homepage. That's monitoring. Here's what actual management looks like.
We don't bid on "AC repair." We bid on "AC repair Fort Myers 33901" and "emergency HVAC service Cape Coral" — long-tail, high-intent keywords that indicate someone ready to book, not browse.
Every campaign gets a dedicated landing page built for conversion. One service, one location, one clear action. Loads in under 2 seconds with click-to-call, instant form response, and trade-specific trust signals.
Every lead flows into Zoho CRM with full attribution — campaign, keyword, ad copy, and landing page. You know exactly what's generating revenue, not just clicks.
We actively build and maintain negative keyword lists so you're not paying $75 for someone searching "HVAC jobs near me" or "DIY AC repair." This alone saves most contractors 15–25% of ad spend in the first 60 days.
We adjust bids by time of day, day of week, device type, and geographic radius. Emergency HVAC searches spike on weekends and evenings — that's when we bid aggressively. Mid-morning Tuesday? We scale back.
You get a dedicated account manager who understands the trades — not a generalist managing restaurants, dentists, and lawyers on the same playbook. We only work with contractors and home service businesses in SWFL.
Everything in our Google Ads management.
We're the only agency in Southwest Florida combining Google Ads management, Zoho CRM, marketing automation, and AI under one roof.
- Campaign Setup & Keyword Research
Tailored to your trade and service area across Fort Myers, Naples, Cape Coral, Bonita Springs, Estero, and Lehigh Acres.
- Custom Landing Pages Per Campaign
Not your homepage. A purpose-built page for each service and location, designed to convert at 8–12%.
- Zoho CRM Integration With Full Attribution
Every lead tracked from campaign, keyword, and ad copy to closed job. You see cost-per-booked-job, not just cost-per-click.
- Automated Lead Follow-Up via SMS & Email
New leads receive an instant response within seconds. 78% of customers hire the first contractor to respond — automation ensures that's always you.
- Weekly Bid Adjustments & Negative Keyword Updates
We review search term reports weekly. A typical campaign in our portfolio has 200–400 negative keywords — that's not overkill, that's proper management.
- Monthly Reporting on Revenue, Not Vanity Metrics
Cost-per-lead and cost-per-booked-job, every month. You know which campaigns are profitable and which need adjustment.
Run 62 clicks through a purpose-built contractor landing page converting at 8–12% instead of 2.8%. You go from 2 leads to 5–7 leads. Cost per lead drops from $2,000 to $570–$800. And with automated follow-up responding within seconds, your close rate climbs too.
Google Ads management
for SWFL contractors.
All plans include landing pages, CRM integration, and automated follow-up. Ad spend billed separately.
$2,500–$5,000 ad spend recommended
- ✓ Up to 2 service line campaigns
- ✓ 1 custom landing page
- ✓ Keyword research & negative lists
- ✓ Weekly bid optimization
- ✓ Zoho CRM lead integration
- ✓ Monthly performance report
$3,000–$8,000 ad spend recommended
- ✓ Up to 4 service line campaigns
- ✓ 3 custom landing pages
- ✓ Zoho CRM + 60-second automation
- ✓ Bi-weekly bid optimization
- ✓ Conversion tracking + call recording
- ✓ Dedicated account manager
- ✓ Bi-weekly reporting
$5,000–$12,000 ad spend recommended
- ✓ Unlimited service line campaigns
- ✓ 5+ custom landing pages
- ✓ Full Google + Display retargeting
- ✓ Priority CRM automation setup
- ✓ Weekly reporting & strategy calls
- ✓ Competitor conquest campaigns
From strategy call to booked jobs.
We audit your current campaigns or model projected results from scratch. You see the math on what Google Ads can realistically produce for your trade in SWFL before spending a dollar.
Campaign architecture, keyword lists, ad copy, landing pages, and CRM integration — built from scratch for your specific trade and service area. Campaigns go live in 2–3 weeks.
Bid adjustments, negative keyword updates, and A/B testing every week. The first 45–60 days are an optimization period — we're gathering data and refining. This is where the numbers improve.
Monthly reports show cost-per-lead and cost-per-booked-job — not impressions. You see which keywords and campaigns produced jobs. You own the data in your Zoho CRM.
Google Ads questions.
Straight answers.
Most contractors we work with in SWFL start at $2,500 to $5,000 per month in ad spend, plus management fees. The right budget depends on your trade, service area, and how many jobs you want to book. We'll model it out during your strategy call so you know what to expect before spending a dollar.
Google Ads can generate leads within days of launching — it's the fastest channel for contractors. However, the first 2 to 4 weeks are an optimization period where we refine keywords, bids, and landing pages. Most clients see their strongest cost-per-lead numbers by month two.
No. We work on month-to-month agreements after an initial 90-day optimization period. We keep clients by delivering results, not by locking them in. PPC is a system that improves over time — the data we collect in months one through three makes months four through twelve significantly more profitable.
Google Ads (Search) shows your text ads at the top of search results and charges per click. Local Services Ads show your business in the Google-guaranteed section and charge per lead. We manage both and recommend most contractors run them together — LSAs for brand trust and lower-cost leads, Google Ads for volume and keyword control.
Every lead from your Google Ads flows into Zoho CRM with full attribution — campaign, keyword, ad copy, and landing page. We then track the lead through your sales process to closed job. Monthly reports show cost-per-lead and cost-per-booked-job, so you know exactly which campaigns are profitable and which need adjustment.
Most PPC agencies manage campaigns across restaurants, dentists, lawyers, and retail using the same playbook. Contractor PPC is different: keywords are expensive, competition is aggressive, and the customer journey is urgent. We only work with contractors and home service businesses in SWFL — every campaign reflects how homeowners in Fort Myers, Naples, and Cape Coral actually hire contractors.
Book a free Google Ads strategy call.
Cut your cost per lead in half.
We'll audit your current campaigns (or model a new one), show you exactly where you're wasting spend, and build a plan to cut your cost per lead in half.
Free · No commitment · (239) 246-9863