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PPC Management — Fort Myers, FL

Every Dollar Tracked From Click to Booked Job

HVAC clicks cost $49–$85 in Southwest Florida. You cannot afford to guess. We manage Google Ads and Facebook Ads for contractors with full CRM tracking — so you know exactly what every dollar produces.

(239) 246-9863
$49–$85
HVAC cost-per-click in SWFL — 2–3x national average
8–15%
contractor landing page conversion rate (vs. 3–5% industry average)
60s
lead response time via automated CRM follow-up
30–50%
conversion rate increase with automation and speed-to-lead
What we manage

Every paid channel. One integrated system.

We build campaigns around service lines, not just keywords — with dedicated landing pages, CRM integration, and automated follow-up that closes leads before competitors respond.

Google Search Ads

Capture high-intent searches from homeowners ready to hire. We build campaigns around service lines and use long-tail, geo-specific keywords that indicate someone ready to book — not browse.

Explore Google Ads →
Facebook & Instagram Ads

Create demand before competitors know the lead exists. Seasonal campaigns, neighborhood targeting, and retargeting at $8–$25 per lead — a fraction of Google's cost-per-click.

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Google Local Services Ads

Pay per lead, not per click. LSAs sit above all other search results with a Google Guarantee badge. Leads at $25–$80 per booked job with a 31% average close rate.

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Retargeting Campaigns

96% of visitors leave without calling. Retargeting brings them back on Google, Facebook, and Instagram at $0.50–$3.00 CPC — the highest-ROI layer in your paid advertising stack.

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Conversion-Optimized Landing Pages

We never send paid traffic to your homepage. Every campaign gets a dedicated landing page built to convert at 8–15% — compared to the 3–5% industry average — loading in under 2 seconds.

Zoho CRM Integration & Reporting

Every lead flows into Zoho CRM with full attribution — campaign, keyword, ad copy, landing page. We report on booked jobs and revenue, not clicks and impressions.

Why we're different

We connect ad spend directly to revenue.

Most PPC agencies report on clicks and impressions. We report on booked jobs. The difference is a complete system — ads, landing pages, CRM, and automation — built and managed by one team.

  • CRM-Tracked ROI From Day One

    Every lead flows into Zoho CRM with full source attribution. You see cost-per-lead, cost-per-booked-job, and revenue — not vanity metrics.

  • Campaigns Built Per Service Line

    AC repair is separate from AC installation. Roofing repair is separate from full replacement. Granular structure means granular control over bids, budgets, and messaging.

  • 200–400 Negative Keywords Per Campaign

    We filter out DIY searches, job seekers, and irrelevant variations from day one — saving most contractors 15–25% of their ad spend within the first 60 days.

  • 60-Second Lead Response Automation

    New leads receive an automated text within 60 seconds. 78% of customers hire the first contractor to respond — our system ensures that contractor is always you.

  • Only Agency in SWFL With Full Stack

    Google Ads, Facebook Ads, LSAs, landing pages, Zoho CRM, and marketing automation — all built and managed by the same team. No disconnected vendors, no finger-pointing.

"Stop paying $1,400 per booked job on shared lead platforms."

Angi's customer acquisition cost exceeds $1,400 per booked job for some trades in SWFL. Those platforms sell the same lead to three or four contractors simultaneously. With properly managed PPC, you own the lead.

Neuron Media — Fort Myers, FL
Transparent pricing

PPC management packages
for SWFL contractors.

All plans include CRM integration, landing pages, and automated follow-up. Ad spend billed separately.

Starter
Google Ads Essentials
$797
/ month management fee + ad spend
  • Up to 2 campaign service lines
  • 1 custom landing page
  • Keyword research & negative lists
  • Weekly bid optimization
  • Zoho CRM lead integration
  • Monthly performance report
Get Started
Dominate
Multi-Channel PPC + LSA
$2,497
/ month management fee + ad spend
  • Google Ads + Facebook + LSAs
  • Unlimited service line campaigns
  • 6+ custom landing pages
  • Full retargeting stack
  • Priority CRM automation setup
  • Weekly reporting & strategy calls
  • LSA setup, optimization & disputes
Get Started
Our process

From audit to booked jobs.

Audit & Strategy

We audit your current campaigns (or build projections from scratch), identify where budget is wasted, and map a strategy around your specific trade, margins, and service area.

Build & Launch

Campaign architecture, ad copy, landing pages, CRM integration, and automation sequences — built from scratch for your trade. Campaigns launch within 2–3 weeks.

Optimize Continuously

Weekly bid adjustments, negative keyword updates, and A/B testing based on actual CRM data. We shift budget toward the keywords, times, and areas that produce booked jobs.

Report on Revenue

Monthly reports show cost-per-lead, cost-per-booked-job, and revenue generated. You see exactly what every dollar produced — because you own the data in your Zoho CRM.

FAQ

PPC questions.
Straight answers.

How much should a contractor spend on Google Ads in Fort Myers?

Most of our SWFL contractor clients invest $2,000–$8,000/month in Google Ads depending on the number of trades and service areas. With HVAC CPCs at $49–$85, a $2,000/month budget gets you roughly 25–40 clicks. The key is not the budget — it is the conversion rate and close rate. We focus on maximizing revenue per dollar spent, not just generating more clicks.

How quickly will I see leads from PPC?

You will typically see leads within the first 1–2 weeks of campaign launch. However, the first 30 days are an optimization period — we are gathering data, refining targeting, and building negative keyword lists. Most campaigns reach steady-state performance by day 45–60.

Do you require long-term contracts?

No. We work on month-to-month agreements after an initial 90-day commitment. The 90-day minimum exists because PPC campaigns need at least that long to optimize properly. After that, you stay because the results justify it — not because a contract forces you.

Should I run Google Ads and Facebook Ads together?

For most contractors, we recommend starting with Google Ads because it captures active demand — people searching for your services right now. Facebook Ads work best as a complement: retargeting website visitors, promoting seasonal specials, and building awareness in new markets. The ideal mix depends on your budget, your trade, and your growth goals.

What happens to my campaigns if I leave?

You own everything. Your Google Ads account, your Facebook Ads account, your landing pages, your data. If you leave, we hand it all over. We build on your accounts, not ours. That is how it should work.

When does PPC not make sense for a contractor?

If your average job is under $500, Google Ads in SWFL probably does not make sense — the CPCs are too high relative to the revenue. Also, if your close rate is below 25%, more leads will not help. We tell contractors the truth and point toward local SEO and automation when that is the better path.

Find out what your ad spend should actually produce.

We will audit your current PPC campaigns for free — or build a projection if you are starting from zero. No jargon, no fluff. Just the math on what Google Ads and Facebook Ads can realistically produce for your trade in Southwest Florida.

Get Your Free PPC Audit

Free · No commitment · (239) 246-9863