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Reputation Management

Your best crew can't outwork a
3.2-star rating.

We build automated review systems that turn every completed job into a 5-star review — so SWFL homeowners pick up the phone and call you, not the other guy. One HVAC client went from 23 to 147 Google reviews in six months. Without a single manual request.

(239) 246-9863
23→147
Google reviews in 6 months — HVAC client, Fort Myers
40%
increase in phone calls within 90 days of implementation
3x
more Map Pack clicks for businesses with 100+ reviews
4.5★
minimum rating threshold — below this, 40% of searchers skip you
How our automated review system works

Built into your CRM.
Runs without touching it.

Not a standalone product you bolt onto your business. Built directly into your Zoho CRM workflow — so it actually runs without you.

CRM-Triggered Requests

When your tech marks a job complete in Zoho CRM — or when the invoice gets paid — the automation triggers automatically. No spreadsheets. No manual lists. The system knows the job is done.

48-Hour SMS Request

Forty-eight hours after job completion is the sweet spot. The AC is running, the roof isn't leaking — customer is happy. A text goes out with a direct Google review link. One tap, they're writing.

Satisfaction Pre-Filter

Before sending to Google, we ask: "How was your experience?" If they indicate anything below satisfied, the request routes to your team privately — not to a public review page. Catch problems before they spread.

Follow-Up Sequence

If they don't leave a review after the first text, a second reminder goes out 4 days later. Gentle, conversational, not pushy. Completion rates jump 35% with just one follow-up.

Instant Review Alerts

Every new Google review triggers a Slack or email notification. Five-star reviews get a templated thank-you response within hours. Negative reviews get flagged immediately so you can respond before damage spreads.

Competitor Benchmarking

Monthly reporting shows how your review profile stacks up against local competitors — review count, star rating trend, response rate, sentiment analysis. You know exactly where you stand.

Trade-specific strategies

Different trade.
Different approach.

The review strategy for an HVAC company in Fort Myers is different from a plumbing company in Naples. We build trade-specific systems that match your customer's experience and buying cycle.

  • HVAC — Capture post-repair gratitude

    AC breakdowns in SWFL are emergencies. Homeowners are deeply grateful when you fix their system fast. The 48-hour post-repair window is where you capture that gratitude as a review. Plus seasonal maintenance pushes during October–November.

  • Roofing — Photo follow-ups

    Roofing has the highest job value in residential trades. One negative review can cost you a $15,000+ job. We implement photo follow-up sequences — your customer gets a photo of their completed roof with a personal note and review link. 2x higher response rates.

  • Plumbing — Repeat customer logic

    Plumbers often serve the same customer multiple times. We track repeat customers in Zoho and adjust request frequency — first service gets a review request, third service gets a referral ask instead.

  • Electrical — Context-rich requests

    Electrical work is invisible. Our post-job communication includes a brief summary of work performed (pulled from your CRM notes) with the review request. Context increases review quality and length, which Google rewards.

HVAC Case Study
23 → 147
Google reviews in 6 months, Fort Myers HVAC contractor
Star rating change 3.9 → 4.7
Phone calls increase +40%
Ad budget change $0
Manual requests sent 0

They didn't increase their ad budget — they just booked more from the same traffic because their Google Business Profile finally converted.

Get a free reputation audit →
Investment

Stop leaving five-star
reviews on the table.

Starter
Review Automation
Included
with Zoho CRM implementation
  • CRM-triggered SMS review requests
  • Satisfaction pre-filter
  • One follow-up reminder
  • Google Business Profile optimization
  • Monthly review count reporting
Get Started
Authority
Market Domination
$349
per month · 3-month minimum
  • Everything in Professional
  • Multi-platform review management (Yelp, Nextdoor)
  • Photo follow-up sequences (roofing, landscaping)
  • Repeat customer referral automation
  • Sentiment pattern analysis & reporting
  • Dedicated reputation strategist
Get Started
How it works

Automated from job complete
to 5-star review.

Job Closes in CRM

Your tech marks the job complete in Zoho CRM. The automation triggers — no manual action required. The system knows the job is done.

Satisfaction Check

48 hours post-job, a satisfaction question goes out. Happy customers get directed to your Google review page. Unhappy customers get routed to your team privately before they go public.

Review Request + Follow-Up

A direct link to your Google review page goes out. If they don't respond in 4 days, one gentle follow-up fires. Completion rates jump 35% with that single reminder.

Monitor & Respond

Every new review triggers an instant alert. We manage responses to 5-star reviews and flag negative reviews for fast personal response before damage spreads.

FAQ

Reputation questions.
Straight answers.

How quickly will I start getting more reviews?

Most SWFL contractors see a measurable increase within the first 2–3 weeks after automation goes live. Our HVAC case study client averaged 20+ new reviews per month starting in month one. The speed depends on your job volume — more completed jobs means more review requests going out.

Will this feel spammy to my customers?

No. The messages are conversational, personalized with the customer's name and the service performed, and sent at a tested interval (48 hours post-job). We also limit follow-ups to one reminder. 70% of people will leave a review when asked directly — most customers appreciate being asked.

What if I already have a lot of negative reviews?

That's actually a good starting point. A high volume of new positive reviews will push your star rating up quickly. If you're at 3.5 stars with 30 reviews, adding 50 five-star reviews in 90 days brings you above 4.3. We'll also help you respond to existing negative reviews strategically.

Do I need Zoho CRM for this to work?

Our system is built around Zoho CRM because it gives us the deepest automation triggers. If you're not on Zoho yet, we can implement CRM and reputation management together — most contractors are fully operational within 2–3 weeks. If you use another CRM, we can discuss integration options.

How is this different from Birdeye or Podium?

Birdeye and Podium are solid platforms, but they're standalone tools that charge $300–$500/month. Our reputation system is integrated directly into your CRM — review requests fire based on your actual job completions, not a manual list upload. It's more accurate, more automated, and part of your overall marketing system.

What does Google actually reward in reviews?

Quantity (100+ reviews get 3x more Map Pack clicks), quality (4.5 stars minimum to avoid losing 40% of searchers), recency (10 reviews in the last 30 days outranks 200 reviews with none in 90 days), and response rate (responding to reviews correlates with a 0.12 star rating improvement on average).

Stop leaving five-star reviews
on the table.

Every completed job without a review request is a missed opportunity. We'll review your current Google Business Profile, benchmark you against local competitors, and show you exactly how many reviews you're leaving on the table each month.

Book a Free Reputation Audit

Free audit · No pitch · (239) 246-9863