Micasa Restaurante
Founding tenant of Kumber — Neuron's restaurant operating system. Full CRM deployment, POS integration, WhatsApp automation, and multi-channel social campaigns built into one connected stack.
- Client Micasa Restaurante
- Location Quito, Ecuador
- Engagement type CRM, Automation, Social
- Status Active · Continuous
- Platform role Founding tenant of Kumber
An independent restaurant and a product lab
Micasa Restaurante is an independent restaurant operating in Quito, Ecuador, owned and operated by Neuron Media's founder Fabian Castillo. It serves as both an active client and the founding proof-of-concept tenant for Kumber — Neuron's multi-tenant restaurant operating system platform.
This dual role means every system built for Micasa is also a product decision for Kumber. The engagement is simultaneously client work and product R&D — which keeps the incentive structure honest.
Fragmented stack, no unified view
Independent restaurants typically run on a fragmented stack: a POS, a separate CRM (or none), manual customer follow-up, ad-hoc social media, and no clear view of customer behavior across channels.
Micasa needed a single integrated system that captures every customer interaction, automates follow-up, drives reviews, and powers consistent multi-channel marketing — without requiring a dedicated marketing team to manage it.
The added constraint: the system needed to work in Ecuador's market — supporting local phone formats, WhatsApp as the primary customer channel (not SMS or email), and platforms like TikTok and Instagram Reels as the primary social distribution.
One connected system for the whole restaurant
- Full Zoho CRM deployment with custom restaurant modules
CRM configured with custom modules for restaurant operations — customer records, consumption history, visit frequency, and review status all tracked in one place.
- Practisis POS → Zoho CRM integration via Deluge sync
Every invoice flows from the POS into CRM automatically via a scheduled Deluge sync — customer records and consumption history stay current without manual exports or data entry.
- WhatsApp customer satisfaction survey automation via WATI
Post-visit satisfaction surveys sent via WhatsApp Business API. Phone number validation handles all three Ecuadorian mobile carrier formats. Responses write back into the CRM contact record for scoring.
- Google Review drip sequence with sentiment scoring
Weighted sentiment scoring on the contact record triggers a Google Review request after confirmed positive interactions — ensuring only satisfied customers are asked, not every visitor.
- Meta Custom Audience pipeline — 16,000+ records normalized
Normalized over 16,000 customer records to Ecuador +593 phone format for Meta Custom Audiences, enabling retargeting campaigns against the actual customer base rather than cold audiences.
- Multi-channel social campaign system
Coordinated content across TikTok, Instagram Reels, and YouTube Shorts managed via Metricool. Includes a Semana Santa 2026 campaign with full content calendar and Google Business Profile coordination.
What this is built on
Active client and Kumber founding tenant
Continuous engagement covering operations, marketing, and product feedback for Kumber development. Micasa acts as the live proving ground for every restaurant feature added to the platform — real workflows, real edge cases, real customers.
Outcome metrics are not published publicly at this time.
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